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The last time new iPads were released was in 2022, when some models got a refresh, including a standard 10th-generation iPad and iPad Air and Pro models. AdvertisementNew iPad Pros with OLED displaysThe expected upcoming iPad Pros could be quite a significant update. At the same time, OLED displays could hike the minimum price even further for the iPad Pro models, which are already the most expensive devices among the best iPads, starting at $799. The iPad Air has only been available in a 10.9-inch model to this point. The whole package could make the iPad Pro and Magic Keyboard combination look similar to a Mac laptop.

Persons: Bloomberg's Mark Gurman, Gurman, Antonio Villas Organizations: Business, Apple, Air, Boas

☆ Apple fans may already be moving on from the Vision Pro
▼ + stars: | 2024-04-23 | by ( Erin Snodgrass | ) www.businessinsider.com time to read: +2 min

Read previewSome tech devotees already seem to be losing interest in Apple's Vision Pro just months after the futuristic headset hit the market. That's bad news for Apple, which spent eight years and billions of dollars creating the Vision Pro. Apple has seemingly responded to the growing disinterest by boosting marketing around the device, evidenced by the Vision Pro's prime placement on the company's website. The Vision Pro requires its wearer to attach a battery, start the device, and move through its interface each use. BI's Jordan Hart foresaw some of those issues back in February, writing that she was running out of reasons to wear the Vision Pro after just one week.

Persons: —, Mark Gurman, Apple, Gurman, BI's Jordan Hart, he'd Organizations: Service, Apple's Vision, Apple, Business, Vision

☆ Apple believes that AI is the future
▼ + stars: | 2024-04-16 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

Apple wanted all eyes to be on the Vision Pro when it launched. A report about AI chips coming to next-gen Macs helped boost Apple's stock by $112 billion. AdvertisementTwo months ago, Tim Cook was busy marking Apple's bold new vision of the future with the launch of expensive nerd goggles. Second, the future of the Vision Pro remains highly uncertain. Just don't expect the Vision Pro to steal the show in the same way a big AI reveal would.

Persons: —, Tim Cook, Bloomberg's Mark Gurman, Apple, Peter Kafka Organizations: Apple, Service, International Data Corporation, Publishing, Getty, Huawei, Apple's, Vision Locations: Cupertino, Shanghai, China

☆ Apple wants to make more smart home devices — which may not be dumb
▼ + stars: | 2024-04-08 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

In the meantime we may see something decidedly less ambitious out of Apple: New iPads. It would be like a more portable Facebook portal. And while I've never heard of the Google Pixel, I had heard of the Facebook Portal, and... Facebook doesn't sell those anymore. On the other hand: My colleague Katie Notopoulos loved the Facebook Portal. But you never know: I spent decades not wearing a watch, and now if I forget to put on my Apple Watch before I leave the house I get anxious about losing my steps for the day.

Persons: —, Tim Cook, Bloomberg's Mark Gurman, Gurman, Apple, hasn't, I've, Katie Notopoulos Organizations: Apple, Service, Google, Facebook, Apple Watch

☆ Your iPhone is reportedly getting a 'new home screen' when iOS 18 drops
▼ + stars: | 2024-03-25 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +1 min

iOS 18 could bring iPhone users the ability to shake up their home screen layout, new reports say. AI tools that reportedly "help manage your daily life" are expected to also be a key focus in iOS 18. AdvertisementiPhone users will get a lot more freedom to customize the layout of their home screens in iOS 18, according to new reports. The forthcoming iOS update is "considered internally to be the biggest update to iOS since the original iPhone," Bloomberg's Mark Gurman reported, and iPhone owners should prepare to see "a new home screen that's more customizable" along with "a slew of AI tools." This story is available exclusively to Business Insider subscribers.

Persons: You'll, —, Mark Gurman Organizations: Service, Business

☆ Google and Apple's rumored partnership could upend the AI industry
▼ + stars: | 2024-03-19 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at what a potential partnership between Google and Apple over AI features would mean for both companies and the wider industry. The big storyGoogle, Apple, AIRebecca Zisser/BITwo of the world's biggest tech companies are reportedly discussing a partnership that would upend the AI industry. Apple is considering integrating Google's AI model, Gemini, into the iPhone . The company has been noticeably quiet around its AI plans compared to peers like Google, Microsoft, Meta, and Amazon. So even if Apple and Google come to an agreement, they could still face some serious regulatory pushback.

Persons: —, hasn't, Rebecca Zisser, Mark Gurman, Sundar Pichai, Apple, it's, Tim Cook, Google's Gemini, Insider's Hasan Chowdhury, BI's Phil Rosen, Mike Coppola, Jerod Harris, Grzegorz Wajda, Chelsea Jia Feng, It's, OpenAI, Stephanie Cohen, Goldman Sach's, Goldman Sachs, Jenny Chang, Rodriguez, Goldman, Josh Edelson, Chip Somodevilla, TikTok, Jensen Huang, Blackwell, Alyssa Powell, elbowed, Manoj Bhargava, Steve Huffman, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, Google, Apple, Business, Gemini, Microsoft, Meta, Google's, Getty, Vox Media, Getty Images, Department of, Big Tech, Wall, Cloudflare, Bank of Japan, SXSW, Nvidia, Sports Illustrated, Arena Group Locations: AFP, Woodstock, Arizona , Florida , Illinois , Kansas, Ohio, New York, London

☆ Google's Gemini may just be about to make Elon Musk and Sam Altman really jealous
▼ + stars: | 2024-03-18 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +1 min

Apple and Google are reportedly in talks to integrate Google's Gemini into the iPhone. The deal, if finalized, would be a blow to Google's competitors like Elon Musk's xAI and Sam Altman's OpenAI. AdvertisementApple and Google are in talks to integrate Google's AI model Gemini into the iPhone, Bloomberg's Mark Gurman reported on Monday. The new Gemini-powered features could be introduced to iPhones this year, Bloomberg reported, citing people familiar with the negotiations. Representatives for Apple and Google declined to comment on the talks when contacted by Bloomberg.

Persons: Elon Musk's xAI, Sam Altman's OpenAI, —, Mark Gurman Organizations: Apple, Google, Bloomberg, Service

☆ Some of the designs for the Apple car reportedly looked like Volkswagens
▼ + stars: | 2024-03-11 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +2 min

Apple reportedly pulled the plug on its decade-long EV project last month. Though we'll never see an Apple Car, we might have some insight into what could've been. Different designs for the car looked like a Volkswagen Microbus or a Canoo Lifestyle Vehicle, Bloomberg reports. Several designs for the car alternately took inspiration from the Volkswagen Microbus of yesteryear and the futuristic Canoo Lifestyle Vehicle, Bloomberg's Mark Gurman reported Sunday. VolkswagenAround 2020, the design for the car took inspiration from the Canoo Lifestyle Vehicle, per Bloomberg.

Persons: we'll, could've, —, Apple execs, Mark Gurman, Jony, Apple Organizations: Apple, Volkswagen, Bloomberg, Service, Tesla Locations: yesteryear, Apple's

☆ The smart ring era is here and tech companies are fighting for your finger. Will you wear one?
▼ + stars: | 2024-02-29 | by ( Hugh Langley | ) www.businessinsider.com time to read: +6 min

The smart ring era is here. Honor, the mobile business spun out of Huawei, also announced this week that it's working on a smart ring. Avi Greengart, president and lead analyst at Techsponential, told Business Insider at MWC that Samsung's Galaxy Ring "validates the smart ring category." Rumors of an Apple smart ring have been simmering for over a decade — mostly due to a string of patents the company has filed for. There's another good reason tech companies are eyeing smart rings right now, according to IDC analyst Francisco Jeronimo: subscriptions.

Persons: —, Prince Harry, Mark Zuckerberg, Jack Dorsey, Jennifer Anniston, Jimmy Kimmel, Smart, they've, Oura, Avi Greengart, Apple, Bloomberg's Mark Gurman, Jeremy Liew, Liew Apple, Greengart, Francisco Jeronimo, Jeronimo Organizations: Samsung, Service, Mobile, Congress, MWC, Huawei, IDC, Apple, Venture, Business Locations: Barcelona, Cupertino

☆ Tim Cook is finally talking about AI on his own terms
▼ + stars: | 2024-02-02 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

Everyone has been waiting for Tim Cook to talk about Apple's foray into AI. The comments come as Apple's Big Tech rivals benefit from their early moves in the technology. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementIt's been a long time coming, but Tim Cook is finally talking about artificial intelligence on his own terms. CEO Satya Nadella described the period as one in which the company "moved from talking about AI to applying AI at scale."

Persons: Tim Cook, —, It's, Mark Zuckerberg, Josh Edelson, Satya Nadella, Mark Gurman, John Giannandrea, Craig Federighi, Cook, Christoph Dernbach, Goldman, Mike Ng, We've Organizations: Big Tech, Service, Apple, Apple's Big Tech, —, Google, Meta, Microsoft, Amazon, Getty, Vision, Apple Vision Pro, Huawei Locations: AFP, China

☆ The Vision Pro needs apps. Now is not a good time for Apple to be at odds with developers.
▼ + stars: | 2024-01-29 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

Read previewWhen Apple launches the Vision Pro on Friday, it could really do with developers lapping it up. Given the price tag, Apple watchers aren't expecting the Vision Pro to fly off the shelves immediately. AdvertisementTo spur future consumer sales then, Apple really needs developers onside to help make the Vision Pro a success. In theory, it means developers aren't strictly limited to releasing their apps to Apple users through its own App Store. More broadly, it puts Apple and developers at odds with each other at a moment when Apple really needs apps for Vision Pro.

Persons: —, It's, aren't, Apple Apple, Daniel Ek, Ek, Tim Sweeney, Sweeney, Apple, Apps, Mark Gurman Organizations: Service, Apple, Business, Vision, European Union, bloc's, Epic, Microsoft, Valve, Vision Pro

☆ Apple plans to drop blood oxygen feature on smartwatches to get around import ban
▼ + stars: | 2024-01-16 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +2 min

Read previewApple has found a new workaround for the import ban on its latest Apple Watch models. The company will remove blood oxygen functionality from its Apple Watch Series 9 and Ultra 2 if its appeal of the import ban is unsuccessful, Bloomberg's Mark Gurman reported. Related storiesMedical device maker Masimo has claimed certain Apple Watch models infringe on its blood oxygen monitoring technology patents. Apple told Business Insider the Apple Watch Series 9 and Ultra 2 are still available with the blood oxygen tool. The import ban on Apple's latest smartwatches initially took effect on December 26.

Persons: —, Bloomberg's Mark Gurman, Masimo Organizations: Service, Apple Watch, Business, Apple, Customs, US International Trade, Bloomberg, US Customs, Appeals, Federal Circuit

☆ Mark Zuckerberg's Meta is reportedly 'afraid of Apple' right now
▼ + stars: | 2023-10-09 | by ( Grace Kay | ) www.businessinsider.com time to read: +4 min

A Meta worker told Bloomberg the company is in the "'afraid of Apple' stage." Zuckerberg has pointed out that Apple's headset will be far more expensive than Meta's. "We're in the 'afraid of Apple' stage," one Meta worker told Bloomberg's Mark Gurman. Apple is positioning its Vision Pro as a productivity and entertainment device first and foremost, with gaming as more of an added bonus. The Meta Quest 3, priced at a fraction of Apple's Vision Pro, launches October 10.

Persons: Apple, Mark, Zuckerberg, —, Bloomberg's Mark Gurman, Mark Zuckerberg, Gurman, Tim Cook, Apple's, he'd Organizations: Bloomberg, Apple, Service, Meta, Counterpoint Research, New York Times, Pro, Quest

☆ Apple's iPhone 15 shipped with a bug that left some users with unusable, frozen phones
▼ + stars: | 2023-09-26 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

Apple's iPhone 15 shipped with a bug that left some users with the "Apple logo of death." The issue occurred when they tried to transfer their information directly from an old iPhone. AdvertisementAdvertisementCustomers who snapped up an Apple iPhone 15 have been frustrated by a bug that left some of them with frozen screens. If the phone is already stuck on the Apple logo, users will have to restore the iPhone by connecting it to a Mac or PC via a cable. In a note last week, Wedbush analyst Dan Ives said preorders for the iPhone 15 were up between 10% and 12% year-on-year compared with initial preorders for the iPhone 14.

Persons: —, I've, Mark Gurman, Dan Ives, preorders Organizations: Service, Apple

☆ Apple's fanbase really wants you to know about the iPhone 15's 'thinnest bezels' — and it shows just how underwhelming the new model could be
▼ + stars: | 2023-07-31 | by ( Kai Xiang Teo | ) www.businessinsider.com time to read: +3 min

Bloomberg reported that the new iPhone 15 will have "thinner bezels." That the fanfare is around thin phone borders really goes to show just how underwhelming the new model's changes could be. The new iPhone 15 could have its bezel — the border around a phone's screen — shrink from 2.2 millimeters to 1.5 millimeters. Aside from the barely there bezels, Bloomberg also shared a list of other changes that could come with the iPhone 15. Apple typically releases new iPhone models in September, but the company hasn't yet announced the new phone's release date.

Persons: Mark Gurman Organizations: Bloomberg, Service Locations: Wall, Silicon

☆ Apple is reportedly working on a cheaper version of its $3,500 Vision Pro — but it's 2 years away
▼ + stars: | 2023-06-12 | by ( Steven Tweedie | ) www.businessinsider.com time to read: +4 min

Apple is already working on two follow-ups to its Vision Pro headset, Bloomberg reports. Apple's sky-high price tag for its latest product, the $3,499 Vision Pro headset, elicited groans from the crowd when it was announced. Instead, the entry-level device could be called something like the Apple Vision One — or simply the Apple Vision, according to the report. (Apple already runs this risk, even with the impressive screens currently within the Vision Pro.) Meanwhile, Apple is also working on a follow-up to the Vision Pro that will be even better, introducing a faster processor, Gurman reports.

Persons: Mark Gurman, Gurman, nix Organizations: Apple, Vision, Bloomberg, Morning

☆ Layoffs are a nail in the coffin for whatever the metaverse is
▼ + stars: | 2023-01-23 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +6 min

Last week saw both Apple and Microsoft pause on speculative projects involving augmented reality and virtual reality, per reports. Apple has postponed its much-rumored augmented reality glasses because of technical challenges, Bloomberg's Mark Gurman reported. The metaverse was already a loose concept, a catch-all term for a vague theory that augmented reality and virtual reality is the future of computing, despite little evidence to back this up. Microsoft, reasonably early to the market with its HoloLens headset, has run into issues with one of its biggest customers: the US military. It's possible augmented reality and virtual reality devices do become popular among certain types of consumer, such as enthusiasts or gamers.

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